Increase in Traffic
Increase in Revenue
Increase in Orders
Increase in Customers
Overview
CBD Oil Australia, based in Byron Bay, is a premier online retailer with over five years of expertise in the industry, offering a wide range of high-quality CBD oil products to customers across Australia. Their dedication to excellence and customer satisfaction has established them as a leading name in the CBD market. Recognising the need to enhance their online presence to better serve their customer base.
The Challenge
CBD Oil Australia approached us for a comprehensive website overhaul. Given the regulatory constraints within the CBD industry, which prohibit paid advertising, CBD Oil Australia relies entirely on organic traffic to drive their business. This unique challenge underscored the importance of not only redesigning their website for optimal user experience but also ensuring it was fully optimised for search engine visibility to maintain and grow their market leadership organically.
The Solution
To revitalise CBD Oil Australia's online presence and optimise their market reach, our comprehensive strategy encompassed several key initiatives. Understanding the critical role of visual appeal and user experience in website engagement, we embarked on a journey to transform their digital landscape.
- Introduced a new logo, product images, and graphic design to refresh the brand's visual identity.
- Undertook a custom website re-design to enhance usability and aesthetic appeal.
- Transformed social media accounts branding and posts, designing multiple social media posts to engage and expand their audience.
- Launched a comprehensive SEO campaign, including ranking for GBP, to improve visibility and organic search results.
- Set up a review funnel to capture and showcase customer feedback, enhancing trust and credibility.
- Created dosage guidelines and benefits pages to educate customers about their products, fostering informed purchasing decisions.
- Established an email marketing funnel to nurture leads and keep customers informed of offers and news.
- Posted a comprehensive range of blog posts covering various CBD-related topics, positioning the brand as a thought leader in the industry.
*Data publicly accessible via https://ahrefs.com/
The Results
The strategic overhaul of CBD Oil Australia's online presence and digital marketing efforts bore fruit, yielding remarkable results that exceeded expectations across the board.
- 158% Increase in Traffic: Our comprehensive SEO and social media strategies significantly boosted website visits, demonstrating the effectiveness of our organic reach methods.
- 129% Increase in Revenue: Enhanced site design, improved product presentation, and optimised checkout processes directly contributed to a substantial rise in overall sales revenue.
- 132% Increase in Orders: The user-friendly website and targeted marketing efforts led to a significant uptick in order volume, reflecting higher customer engagement and conversion rates.
- 122% Increase in Customers: Our efforts to broaden market reach and improve customer experience attracted a larger customer base, showing a remarkable increase in new customers.
- $300,000+ Generated from Email Campaigns: Targeted email marketing campaigns successfully engaged existing customers and attracted new ones, resulting in significant revenue generation.
- Ranking in Top 3 for Keywords: Our SEO campaign's success is highlighted by top rankings for competitive keywords like "cbd oil" and "cbd oil Australia," enhancing visibility and credibility in the market.
These outcomes not only demonstrate our ability to navigate the challenges presented by the industry's advertising restrictions but also our capacity to significantly elevate our client's market position through strategic digital innovation.